We managed to get our names down on the list but before we could drown ourselves in makeup we were honoured to listen to a trend talk led by Elle’s Executive Beauty Director Kirsty Dale and Beauty Director Sophie Beresiner.
And the advice did not stop there. When discussing the competitive nature of the beauty industry Beresiner advises:
Don’t think too much about what people should be saying about these products or what everyone else is doing. There are so many bloggers out there that you shouldn’t be worrying about competing with all of that, just think about what you would want from a piece of beauty writing.
Beresiner made of point of clarifying that she is not a make-up artist. So, rather than coming from the viewpoint of a technical professional, she approaches every product as a consumer – a sentiment which I found to be extremely refreshing.
If you’re just starting out in the beauty blogging or vlogging world Beresiner suggests that “having a passion for beauty products just from the viewpoint that you like to wear them is already a great start, cultivate something that’s just different and friendly and accessible around it”
And of course, we got the inside track on next seasons beauty trends: Dewy complexions, Glitter Lips and Alcohol Proof skin.
After the talk, I grabbed a super quick chat with Beresiner where we discussed fashion psychology and the staying power of the contouring craze.
Me giggling over lipsticks at NARS and Nicola & I showing off the fruits of our make-overs