Women’s empowerment was the central theme of last week’s Powermouth event; a female-led art exhibition and exclusive collaboration between the digital media behemoth Refinery29 and cosmetic giant NARS. Female artists including Shae De Tar and Daantje Bons provided stunning photography, light installations and sculptures surrounding themes of power, strength and self-expression.
I love seeing a woman’s entire mood transform just by applying her favourite lip colour. I don’t believe in boring beauty – personality is the ultimate statement. It’s all about creativity without limits; boldness will never go out of style. Empowerment and creativity is at the heart of everything we do at NARS, and we hope these ideas are embraced by women all over the world.”
– François Nars, Founder and Creative Director of NARS Cosmetics
Luckily, Powermouth made shade selection fun! We got to pick a lip shade from a hanging installation of swatches which we then brought to one of the MUAs who then expertly applied the corresponding Lip Pigment.
If I had to choose, my favourite pieces would have to be Natalia Stuyk’s hypnotic video art installation (a selfie-enthusiasts dream) and Vanessa Kisuule’s spoken word piece entitled “A Personal Malleble Manifesto” which includes 16 bold mantras that we should all say every morning whilst carefully applying our lip pigments – ready to take on the day.
2. Do not seek to be the best, seek to love it the most”…
4. Humble yourself. Stop being such a fawning ardent member of the cult of you. When someone gets something you wanted for yourself spit out the glass shards of pride in your throat and be happy for them. They probably worked just as hard as you if not more so, your moment will come soon enough and with that a smattering of battered egos, no victory is wholly sweet.”
– A Personal Malleble Manifesto by Vanessa Kisuule