The Psychology of Fashion Blog™ founder Shakaila Forbes-Bell was published in Marie Claire UK and highlighted the psychological impact of clothing size labels!
Did you know it’s possible to shop yourself thin? Nope, neither did we, but turns out psychology can explain a lot of things, like which colours to wear to be successful in life. Have you ever tried on a new pair of jeans to unexpectedly find that you require a size one or even two times smaller? Or found out you’re a different shoe size in every shop?
Whilst you may not see any change on the scales, dropping a dress size can simply be a case of exploring different brands.
There is no magic involved, the agents behind this so-called sliming phenomenon are sizing labels.