In order to discover more about the psychological impact of makeup, The Psychology of Fashion Blogsat down with three up-and-coming make-up enthusiasts Youtuber/Model Yana Carr, MUA/Youtuber Jordyn Reina and Influencer Chelesia Anderson to discuss their personal relationship with makeup and how it affects their everyday lives.

Fashion Psychology
Yana (IG @goldynaps)

What does makeup say about you?

Yana: I don’t think my makeup says anything particular about me. I don’t really view it as a part of my identity. I just use it to highlight my features.

Makeup is an art and is meant to enhance the features we already have. How does that make you feel?

Yana: I’d disagree with the idea that makeup is meant to do anything in particular. As an art form it doesn’t have a specified purpose that can be nailed down with a few words. While I certainly use it to enhance the features I already have, not everyone views makeup in that way; it can be used to mask and transform and probably has an abundance of other purposes.

Studies have shown that, men perceive women who wear makeup to be more prestigious, whereas women see other women as being more dominant. Agree or disagree? 

Yana: I feel like most women wear makeup, and that doesn’t really change my perception of them. I think it depends on the extent to which the makeup is being used. Someone who constantly wears a full face of makeup on a constant basis would make me view in a certain light, but I don’t think dominant would necessarily be the word I’d use to describe them. I’d more so be curious as to whether they feel like they need to wear makeup, or if it’s just something they’re passionate about. In terms of the perception of men, I feel like most women of importance have an image to uphold, and generally people want to portray themselves as flawless. Makeup aids that perception, so I feel like it makes sense that men view women who wear makeup as more prestigious.

What’s your favourite makeup product and why? 

Yana: Mascara. I have blonde eyelashes, so, despite being long and full, they’re basically invisible without mascara.

Jordyn (IG @jojobeauts)

How does makeup make you feel?

Jordyn: Makeup makes me feel transformed. I can become anyone or anything I want to be. I was always obsessed with magical girl animes and transforming feminine superheroes as a child and perhaps that translated into my adult life. My favorite aspect of makeup is the before and after transformation. Because it has an effect on how we act and perceive ourselves as well. 

Are men in makeup changing the world?

Jordyn: Men in makeup are certainly changing the world. It is helping dismantle the modern day stereotype that makeup is purely a feminine feature of life. Anybody should be able to enjoy the beauty and transformative properties of makeup, REGARDLESS of gender. As a gender non-conforming artist. This is obviously incredibly important to me. 

What’s the best advice to give for a non-binary makeup slay

Jordyn: Find your style, who you want to become, and just go for it. Makeup has no rules, only strong suggestions.

 

If you had to choose only one makeup product to wear, which would it be and why? 

Jordyn: WHY must you do this to me. The makeup forever flash palette because I can get basically a full face of makeup if I tried. It just wouldn’t last very long because I’d have no powders to set the creams.

Chelesia (IG @chelsandyy)

How does a good beat (whether it’s a natural beat or a glam beat), how does your preferred choice make you feel?

Chelesia: It makes me feel more confident and presentable depending on the occasion. I feel more put together. I rarely wear makeup but when I do I prefer a more natural beat. I am comfortable with my bare face, but it makes me feel good that I can use makeup to help enhance my features.  

Studies have shown that there is power in wearing red lipstick. A red lip is linked to authority, prowess and assertiveness. Do you agree that men are drawn to that and why? 

Chelesia: Yes, I believe that some men are drawn to that because a red lip is bold and typically men like a confident woman. A red lip gives off that impression. It’s expressive and makes you feel empowered. Red is bright and I agree that men are attracted to women who wear that color. It’s captivating, it gets their attention. Men are visual and are drawn to a women’s lips more than other facial features. A red lip can signal arousal and is very sensual for a man.    

In one study, foundation has been concluded as the one product that makes a difference in female attractiveness. How about seeing a man or a non-binary individual with foundation on, how would you perceive it? 

Chelesia: I would perceive it as normal. Nowadays it’s common for men or non-binary individuals to wear foundation. Men can wear it if they want, anyone can use it. Makeup is a form of art, it’s how people express themselves. It’s fun to create a new look and it can be a great self confidence booster to some people.   

What makeup product can’t you live without and why? 

Chelesia: I can’t live without liquid foundation. On days when I need a light or full coverage foundation has always been a staple product for me. It helps to even out my skin tone, hides all my acne scars and blemishes leaving my skin looking extra smooth.   

Do you feel the same? What impact does make-up have on your mental well-being? Let us know in the comments below!

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Author

Bethany Morrison is a recent college graduate with a B.S. degree in Health Psychology and she has been writing for as long as she can remember. She thoroughly enjoys brainstorming her thoughts and is looking to one day pursue a Masters in both Health Psychology and Journalism.

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