For the final look in the Pink Colour Psychology style edit I’d like to focus on the way you can use colours to get noticed. Whether you’re a blogger/vlogger, an entrepreneur or someone starting out in the creative industries, you’ll know how tricky it is to stand out from the crowd. Especially considering how social media causes the crowd to grow ten-fold each day. Colour is a simple tool you may be overlooking which can easily help to solidify your personal brand.
Colour has played a key role in how some of the most famous brands have gained their popularity. From Tiffany blue to Gucci’s red and green stripes, research suggests that colour is an important element of brand identity. Just because you may not be selling diamond earrings or furry loafers does not mean you shouldn’t treat your personal brand in the same way. Having a signature colour may be the reason why you get noticed, it’s called the Von Restorff effect [HelpScout]. The Von Restorff effect is the psychological principle behind ‘standing out from the crown’. It states that being visually different in terms of shape, size and most importantly colour not only differentiates you from similar others but also causes you to be easily remembered.
Pink is a perfect stand out colour, especially highly saturated and bold pinks like with these wide length trousers from River Island. Studies have shown that if your personal brand is synonymous with fun, energy and health - pink (and yellow) is the colour for you (HYNES, 2008)! When wearing a signature colour, you don’t have to go head to toe with it like I did with looks 1 to 3. In this look I’ve given an example of how colour blocking can make your signature colour look even more dynamic. These pink trousers are one of my favourite pieces from this entire series. Wide length trousers can make anyone (even 5”6 and three quarters me) look statuesque and with the abundance of wide length tracksuit bottoms now on the market it’s easy to take this look from day to night.